Selected Works
Lead Designer 2024 - 2025 Design Art Direction OOH/pDOOH
As the Print and Digitial Graphic Designer for QVC’s Brand Marketing team I manage aspects of customer communication design accross direct mail, print ads, and digital platforms. I served as the Lead Designer for the Spring Fashion Mailer, contributing to art direction and guiding the publication to completion while developing cohesive visual solutions that maintain brand consistency and amplify our Age of Possibility campaign.
Lead Designer 2022 Print Design Illustration Branding
As a freelance designer for Mettowee Mint, a small farm start up in Southern Vermont, I developed comprehensive visual communications across all customer touchpoints including printed material, social media content, and their website. My signature contribution was creating their Plant Care Cards - a unique customer handout that extended their brand identity while providing valuable information to customers. This project seamlessly showcased my ability to blend copy writing and design skills, resulting in practical materials that enhanced the customer experience and strengthed the Mettowee Mint brand.
Lead Designer 2024 Print Design Art Direction Illustration
As a freelance designer for Rowhome Coffee I executed their Summer 2024 signature shirt design, a nod to the business’s familiar and cozy retro style branding with the slogan “Pretzel’s Mean Friendship”
Alana Boyer© 2025